Temu, the rapidly growing Chinese e-commerce giant, recently made headlines in Pakistan due to a shocking price surge of over 200–300% on many products.
What was once considered a hub for affordable accessories, gadgets, and fashion items has suddenly become a costly venture for Pakistani consumers. But why has this happened?
The answer lies in the new tax and customs policy rolled out by the Government of Pakistan in July 2025. With revised import duties, GST, and a digital tax targeting foreign platforms like Temu and AliExpress, the landscape of cross-border e-commerce is being transformed dramatically.
Table of Contents
- 1. Introduction
- 2. Temu's Sudden Price Hike in Pakistan
- 3. The New Customs Policy: What Changed in July 2025?
- 4. Breakdown of Taxes and Duties on Temu Orders
- 5. Shipping Restrictions and Logistics Woes
- 6. How Pakistani Consumers Are Reacting
- 7. Temu's Official Response and Strategy
- 8. Temu vs AliExpress vs Daraz: A Price Comparison
- 9. Will Prices Normalize? What to Expect in Coming Months
- 10. Tips for Smart Online Shopping in Pakistan
- 11. Conclusion
